I. Jenkins—Convergence culture
a. CH. 1: Spoiling Survivor
i. Convergence: joining of technologies to combine and spread information
ii. Crowd-sourcing: Data from a crowd used to create an algorithm to predict what people are searching online ex: Google
iii. Collective Intelligence: Ability of virtual communities to leverage combined expertise of many
1. Levy believes this allows us to enact democracy
2. Wikipedia
iv. Spoilers: About a game and academic pursuits. Largely harmless, relate to fantasy football. How can groups like spoilers cause harm?
b. Ch. 2: American Idol
i. Affective economics: Trying to condition consumers, make them loyal by creating emotional ties to the program
ii. Vertical Integration: When advertisers integrate ads into all parts of the media ex: American Idol—judges drink from Coke cups and audience dances around Ford vehicles.
II. Writing for the Internet
a. It takes users longer to read on a screen than it does on paper
b. Academic writing
i. Limited circulation
ii. Specific styles for the discipline (MLA)
iii. Linear structure
iv. Deliberate citations for depth
c. Web writing
i. Broad circulation
1. Memes, general diction used
ii. Clarity and brevity privileged
1. 25% slower on screen
2. Low scroll tolerance
iii. Hyperlinking for depth
1. Nodes, new pages, layering
iv. Scanability
1. Z pattern with eyes
v. Chunking
1. Break info into digestible segments
2. No indentations
3. No transitional phrases or topic sentences
4. Bullets and lists
5. Always left aligned
6. Includes paragraphing
vi. Keywords
1. Allows writing to be indexed
2. Use underline/bold/italics sparingly and consistently
3. Promote scanability
4. Can be hyperlinked
vii. Hyperlinks and references
1. Allows checking sources, definitions—credibility
2. Break linearity
3. If you can’t hyperlink, cite
viii. Usability
1. Embed video when useful
2. Can use vulgarities and/or informal words if it matches use of the text you’re writing
3. Rules are breakable but there should be reason for breaking them and is not done right could cause you to lose audience and usefulness