Back to Vocab

Convergence - The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Most broadly, media convergence is the way multiple media systems coexist and how media content flows fluidly accross them (Jenkins 3). Convergence is a word that manages to describe technological, industrial, cultural, and social changes depending on who’s speaking and what they think they are talking about (Jenkins 3-4).

See Also:

External Link: