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New Media - any kind of media that involves interactivity. New media is also a synonym for Web 2.0 technology. This ineractivity is evident in the TV we watch (Jenkins: American Idol, Survivor, etc.), communication technologies (Skype, facetime, texting, Facebook, etc.), and even the videogames we play (Sims, Call of Duty, Halo, World of Warcraft, etc.)