Jenkins- Convergence Culture … The flow of content across different media and generations… old and new media collide
-Crowdsourcing: taking data from the crowd to make algorithms to anticipate what you want.
-Collective Intelligence = sum of a group’s knowledge … let’s us push past the barriers of a single being’s knowledge. Allows us to enact democracy??
-Vertical integration = integrating advertizing into all the levels of the media.
-Affective Economics = conditioning product loyalty (emotional ties)