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Jenkins- Convergence Culture … The flow of content across different media and generations… old and new media collide

-Crowdsourcing: taking data from the crowd to make algorithms to anticipate what you want.

-Collective Intelligence = sum of a group’s knowledge … let’s us push past the barriers of a single being’s knowledge. Allows us to enact democracy??

-Vertical integration = integrating advertizing into all the levels of the media.

-Affective Economics = conditioning product loyalty (emotional ties)