convergence of the internet

Convergence- the coming together of media and technology to disseminate information

Phone links Facebook pictures when you call

Pintrest, twitter, yahoo news links to Facebook

Amazon, Target, etc. suggestions

Crowdsourcing- taking data to from crowd to create an anticipatory algorithm

Collective Intelligence- collaborating for a common good

· Allows us to access, contribute, modify

· Democratic practice?

Vertical Integration- using advertising to integrate at all different levels of media

Affective Economics- condition product loyalty 80-20 rule 80% of purchases come from 20% of consumers

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