Convergence- the coming together of media and technology to disseminate information
Phone links Facebook pictures when you call
Pintrest, twitter, yahoo news links to Facebook
Amazon, Target, etc. suggestions
Crowdsourcing- taking data to from crowd to create an anticipatory algorithm
Collective Intelligence- collaborating for a common good
· Allows us to access, contribute, modify
· Democratic practice?
Vertical Integration- using advertising to integrate at all different levels of media
Affective Economics- condition product loyalty 80-20 rule 80% of purchases come from 20% of consumers