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Refers to the on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content.

Technologies that are described as new media include the internet, websites, video games, CD's, and DVD's.

Examples:

Wikipedia is an example of new media, combining internet accessible text, images, and videos with the participation of contributors, forming a community that exists in order to better the website for non-community viewers.

Facebook is an example of a social networking new media, where most users are also participants in the media.